I have received 750 LinkedIn followers. Just this summer I have crossed the 700 threshold. I am very happy to connect with many more people here on LinkedIn. I am very proud to have accumulated this many followers in a season. Here are my 3 reasons why I’ve achieved 750 LinkedIn followers:
Social Media Engagement – LinkedIn Letter
I have created the LinkedIn Letter, exclusively for this platform’s followers. I need the ability to directly speak with them about what’s happening with me and my business. Creating platform-specific content increases your engagement because you cannot find LinkedIn Letter anywhere but here. Read my latest issue here: https://www.linkedin.com/pulse/linkedin-letter-issue-3-always-have-plan-carla-jenkins-mba-pmp
Creating High-Quality Content – Write Articles with Actionable Steps and Teach Lessons
The one thing I’ve always committed myself to doing when I started writing on LinkedIn was no fluff! There was enough of that on the platform already. I have written over 173 LinkedIn Pulse articles. My goal has always been to write the best quality content with actionable steps in them. You, the reader, have to get something out of it. If you don’t, then what’s the point? Oftentimes, I write from a place of ‘I have gotten out of this and these are my steps to avoid what has happened to me.’ Writing from a space of ‘don’t let this happen to me’ is great because my goal has been to write strong content with actionable steps to avoid the mess. Here’s one of my most recent articles: https://www.linkedin.com/pulse/5-reasons-always-uphold-your-brand-promise-carla-jenkins-mba-pmp
Social Media Strategy – Focus on Promoting LinkedIn
Yes, Facebook has over 2 billion users but if you want to grow on LinkedIn, you have to focus on it. It’s like a plant. It needs water, nurturing and Miracle Gro. Since receiving my ITIL certification, I have focused on promoting my LinkedIn (even in Facebook groups). I have increased the number of articles because my focus has been business writing My reward is receiving recruiters and brand inboxing me about opportunities.
Hopefully, these three strategies will help you grow your LinkedIn following. For more goodies and knowledge about navigating small business or work life, follow me here: https://www.linkedin.com/in/carlarjenkins/
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