Carla’s Correspondence Issue 42 – You Can Be a Micro Influencer Too!

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Hey everyone!

I am continuing the monthly visibility series. This week I am focusing on micro influencers. You may or may not have heard about this phrase but it can help you with brand positioning. I will define what a micro influencer is and my decision to promote myself as one. The term micro influencer originates in Instagram. A micro influencer is someone who has in between 1,000-100,000 followers. The term definition has expanded beyond Instagram. You can be one on Twitter, Facebook, and Pinterest, etc. They have higher interaction to posts and their followers are more active. Micro influencers also work in niches. For example, if you are a baker who have 1,000 dedicated followers. Twitter then you are a micro influencer. I feel that you, name, are probably already a micro influencer. You just don’t know how to go about it. Below is my example along with some resources:

How am I a micro influencer?

  • I have a Klout score of 66, being in the top 10 of all social media users.
  • My social media followers:
    • I have over 4,650 social media followers and I have a lot of interaction.
    • My Google Analytics average site duration metric has gone through the roof! It is 6 minutes 23 seconds. That’s outstanding. The average site duration is 2 minutes 9 seconds. Read my blog article about how businesses and brands can work with me!
    • Businesses and brands are extremely receptive to working with me.

Here are resources about being a micro influencer:

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