Happy Monday everyone. If you are into social media, you noticed that Sunday both YouTube and Snapchat were down affecting millions of users. YouTube is the second largest search media owned by Google, the largest search engine. In addition, most people forget that YouTube is also a social medium for video. Snapchat has hundreds of millions of users; and, its going down hampered a whole lot of Gen Zers.
These two platforms going down magnifies an important point – you don’t own social media. Whether you’re a business owner or not, it is important to have your own separate communication system in case YouTube or Snapchat goes down (and they will again). I have both an email list and my own website. Here are my 5 reasons why email and website still matter in this social media age.