You are religiously and consistently tapping on your laptop churning out content to your readers. They can count on your like clockwork to deliver the absolutely best that you have to offer week in and week out. And, then silence. You’ve taken a break to refresh and recalibrate.
Your readers are scrambling! They are commenting asking about new blog articles and where you’ve been. You’ve run through all of your backup blog posts that you’ve batched from a few weeks ago; and, now you have nothing new to offer your readers. You are officially out of content and off of the grid. Although you are taking time for yourself, you are now ready to return.
What do you do? You don’t want to come off of as nonchalant like they are waiting for you because that’s not what your blog break is about. You also don’t want to just start posting again acting as if nothing has happened because there is a noticeable gap in posting content. You have to address. So back to what do you do?
I have a plan because it has happened to me. I have addressed it on my blog. Here are my 3 steps to bounce back after a blog break.
Be upfront about your absence. Your audience deserves this. In this step it is important to set readers’ expectations. Now when I mean be upfront, you don’t have to tell the inner most details about it (i.e. surgery, death in the family, etc.). If that is the case, just say that you’ve taken some personal time to recalibrate and leave it at that.
Next give readers a timetable about the frequency you will be posting in the future. If you are returning but posting less, then your readers need to know.
Now that you’ve laid out a timetable, stick to it! Be consistent now that you have returned. Readers want to know that you are truly. When I took my break, I gave my explain and kept consistently posting content. It took a couple of weeks for my numbers to return, but, that’s why consistency was essential. I was diligent about providing blogs, videos and photography. My readers saw me consistently posting and returned.
People don’t want crap! They’ve waited a long time for your return. When you return you better deliver! They want the same level, if not higher quality content than before your absence. Give them your best. They deserve it.
Explaining your absence, consistency adhering to a timetable and delivering the same quality content are my three steps towards bouncing back after a blog break.
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