5 Reasons Why You Must Go Live to Survive

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Many people are saying that livestreaming is the wave of the future. They couldn’t be more wrong. Livestreaming is NOW! It is the present. This is not 2015 with Meerkat (RIP), Blab (RIP) and Periscope. Livestreaming has evolved. Every major social media platform except for LinkedIn livestream. You as a business owner need to integrate livestream into your marketing plan because it is adapt or die.


Here are 5 reasons why you MUST go live (stream) to survive:

Business sense – your video makes money while you’re sleeping. That video is an asset selling your store 24/7. You can’t be everywhere but that video can. View livestreaming as part of your brand awareness campaign. You are doing livestream to increase awareness about your company’s products. Moreover, all of the social media platforms (Facebook, Twitter, Instagram, and YouTube) are prioritizing livestream. LinkedIn is prioritizing native video uploads.

Bonus tip – You can repurpose your livestream video by embedding it onto other media. You can embed your video into your blog, strip the video and convert it into a podcast or take a screenshot and convert it into an image.

Separates You From the Competition – Livestreaming separates you from your competitors. You’ve heard of competitive advantage? Livestreaming differentiates you from everyone else. The customer looking at your livestream videos will learn more about your brand versus another company.

You’re speaking directly to your customer –  Remember, business is all about the know, like and trust factor. Livestreaming accelerates the know, like and trust factor because you are speaking directly to them.



Enhances the customer experience – they get a ‘peek behind the rainbow’. Livestream lets them see the store, products, you, and your company in a different light. Also the customer is educated and wants to know more about the product. They shop around and price compare. Livestreaming helps them in their buying decision because they get their questions answered.

Video is the highest converting medium – Video is increasing sales conversions faster than audio, pictorial or written. No wonder why Facebook, Instagram and YouTube have followed Twitter’s lead into livestream. We live in a global society. It is likely that the viewer isn’t in your country or speaks your language but sees your product’s livestream and wants to purchase it.

Livestreaming is right now. It is a deadly miscalculation to avoid it as a part of your business marketing plan. These 5 reasons are more than sufficient to start livestream now. Your business’ future depends upon it!


Follow me on these livestream platforms:

Facebook Live: https://www.facebook.com/carlarjenkins/

Periscope: https://www.periscope.tv/carlarjenkins

Instagram Live: https://www.instagram.com/carlarjenkins/

YouTube Live: https://www.youtube.com/channel/UCsA4bBzMlgGoUjTHwuUcFnw

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6 Responses

    • carlarjenkins

      Livestreaming has helped me land a paid webinar and more opportunities.

  1. Michelle

    Hi. Thanks so much for the kick in the butt that I needed. I have been trying to avoid live streaming and have now finally realised (after reading your post) why I just need to get myself organised and do it!! Thanks again

    • carlarjenkins

      Thanks for reading. Livestreaming is a great opportunity to position yourself. Don’t be afraid to start. Get organized and good luck!

    • carlarjenkins

      Thanks for reading the article. Livestreaming will help you position yourself as an expert. Also all of the social media platforms are prioritizing video and livestreaming. Go ahead and do it!