Instagram TV (IGTV) is the little known video platform that most people don’t know about. Well, that is about to change.
IGTV is vertical video (read: camera phone) from 15 seconds to 10 minutes. It is a separate standalone app from Instagram (You can check out my IGTV: www.instagram.com/carlarjenkins/channel). Shameless plug!
IGTV presents you with a huge opportunity to expand your personal brand and increase your visibility. Here are 5 reasons you should be on IGTV.
IGTV is only six months old (starting in June 2018). There is a benefit of being first. When you are first, you are the yardstick that everyone measures your future competition by.
For example, if you are a Fortnite gamer enthusiast, you know that YouTube and Facebook are saturated. IGTV not so much.
Focusing on IGTV when no one is on there, gives you an absolute advantage over your competition.
Another Branding Opportunity
Video is the biggest conversion medium. It converts higher than written (blog), audio (podcast), and images (photos). You can use IGTV
IGTV is a part of Instagram
IGTV is a part of Instagram. Instagram is owned by Facebook. This means that people on Instagram can search by hashtag for your IGTV channel. Getting on IGTV makes you a part of the bigger IG ecosystem.
IGTV has clickable links
Unlike Instagram, IGTV has clickable links. Use can use these links to lead your viewers to your products and services. For example, if you have a 1-hour webinar, you can post the first 10 minutes then add the link to your post where they can purchase your webinar.
Increase community engagement
IGTV’s maximum video time is 10 minutes. IG stories are 15 seconds. Instagram is 1 minute. IGTV allows for deeper storytelling and community engagement.
IGTV provides you with a great opportunity to expand your personal brand with no money. You have the talent and content stored on your cell phone. Make it work for you by putting it on IGTV today.
Also don’t forget to check out my IGTV: www.instagram.com/carlarjenkins/channel
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